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GVA:
ARound AR x LA Rams
One of the first shared, stadium-scale AR experiences ever created in professional sports; ARound partnered with the LA Rams to turn SoFi Stadium into a live augmented reality playground for 60,000+ fans at once. Working directly with the creative director, I led the visual design for Rams House AR: adapting ARound's platform for a co-branded Rams and SoFi experience across in-app UI, game key art, and broadcast graphics. The visual language had to carry two strong identities, balancing the Rams' bold athletic heritage against SoFi's clean fintech aesthetic.
Deliverables:
UI/UX Design
Visual Design
Year
/
2022
Client
/
ARound AR
Isabelle was integral to our deployment with the LA Rams at SoFi stadium in the fall. She brought a unique combination of talents to the project: a keen design eye, a strategist’s mindset, and superior account management skills. Her ability to engage directly and professionally with our clients, while simultaneously contributing to our technical and creative objectives, was truly commendable.
Josh Beaty
Founder & CEO ARound AR
