IC

As a contractor with RCA Records' digital team, I designed and prototyped websites for two artists: P.J.Harding and Jharrel Jerome. Each site served as a hub for tour dates and upcoming releases, with the visual design built to extend the world of each artist's latest release. For Jharrel Jerome's site, I worked within the cartoonish visual language of his Rap Pack project, creating hand-drawn illustrations. For P.J. Harding, the direction followed the intimate, nocturnal mood of his debut EP "To Fall Asleep », darker tones and glowing artwork were used to echo the record's quiet emotional vibe. I also produced daily digital ad banners for other RCA artists, formatted for different social platforms.