IC

At Hypergroup, I work as principal web designer, shaping the art direction and motion direction of each project alongside the creative director and in close collaboration with our development team. The work spans private equity, film production, e-commerce, and engineering, with clients including TI Capital and Cult Classic. Each site shares a common ambition: to modernise a client's digital presence without losing their identity. The design language across projects combines energy and sophistication, using motion behaviours and interactive elements to give each site a sense of aliveness. The results speak for themselves, with clients consistently reporting strong reception and generating referrals within their networks.