IC

Well on the Go is a community platform for mindful travellers. The platform shares hand-picked wellness addresses, local rituals, and encourages mindfulness for people whose lives move fast. I built the brand end-to-end: logo, type system, colour palette, and editorial templates for a series of illustrated PDF travel guides spanning 10+ destinations along with brand collateral such as tote bags for the brand's in-person retreats. The identity is refined but approachable, the italic type mimicking the movement implied in the platform’s name; a design language which works on Instagram and in print. The brand's community is currently at ~1K highly engaged followers.